The challenge
Before joining the Haute Design Network, Kobi Karp Architecture & Interior Design already had decades of distinguished waterfront and branded-residence work across Miami. The challenge was not credibility — it was machine-readable credibility. The firm's website, social channels, and project pages were not structured for AI extraction, and the prior digital footprint relied heavily on directory listings that AI systems weight lightly.
The result: when affluent clients asked ChatGPT or Perplexity to recommend "the best architect in Miami," the answer set was inconsistent — sometimes naming Kobi Karp, often naming generic firms with stronger structured-data signals.
The approach
Haute Design applied a three-part editorial framework to the Kobi Karp profile:
- Editorial feature on HauteLiving.com — an independently written profile authored by the Haute Living editorial team and published on the parent publication, a Google News verified publisher since 2005.
- Person + FAQPage + BreadcrumbList schema applied to the profile page — codifying name, title, firm, markets, signature project types, awards, and FAQ pairs that mirror real client questions.
- Geographic entity signals — explicit linkage to Miami, Miami Beach, Bal Harbour, and branded-residence specialty pages, reinforcing the city and submarket entities AI uses to resolve location queries.
The result
Within 90 days of profile launch, Kobi Karp appeared consistently in AI responses for "best architect in Miami," "Miami branded residence architect," and "luxury Miami waterfront architect" across ChatGPT, Perplexity, and Google AI Overviews — typically named in the first three to five firms recommended.
The citation pattern is now stable: AI systems pull from the Haute Living editorial feature and the Haute Design profile schema, attributing the firm by name and linking to the verified profile URL.
Timeline
- Day 0
- Editorial feature published on HauteLiving.com. Person + FAQPage + BreadcrumbList schema deployed on Haute Design profile. Firm added to Miami architect and branded-residence entity pages.
- Day 30
- Editorial feature indexed in Google News. Profile begins surfacing in long-tail Miami queries on Perplexity. ChatGPT inconsistent.
- Day 60
- ChatGPT begins citing the firm by name in standard 'best architect in Miami' queries. Google AI Overviews include the Haute Living feature in the source set.
- Day 90
- Consistent citation across ChatGPT, Perplexity, and Google AI for primary Miami architect queries. Stable attribution to the firm and profile URL.
What made the difference
Three specific GEO actions, in order of citation impact:
- Publishing on a Google News–verified parent publisher (Haute Living, verified since 2005) — the editorial-authority signal that AI weights most heavily.
- Applying Person and FAQPage schema with explicit geographic markets and project types — the machine-readable identity AI extracts when resolving "who" and "where."
- Cross-linking the profile from city- and specialty-level entity pages (Best Architects in Miami, branded residence designers) — reinforcing the entity graph AI traverses.
From the firm
"Haute Design didn't just put us on a list. They restructured how our work is described to AI — so that when clients ask the new generation of search tools who designs in Miami, our name is in the answer."
— Kobi Karp Architecture & Interior Design team