You might have heard of Comedian Mark Malkoff—the guy who lived in an Ikea for a week and brought a goat into an Apple store. His latest feat was a little less extreme, but just as noticeable.

Malkoff watched 252 movies on Netflix streaming in one month and shared his experience with the world. And when Netflix CEO Reed Hastings got wind of it, he declared June 11to be “Mark Malkoff Day” at Netflix headquarters.

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