Cotton—as in the fabric of our lives—pioneered a different kind of fashion show this week in South Beach. The Runway show ran for 24-hours straight and featured 1,440 looks; a look per minute. E! News host Giuliana Rancic, who is recovering from breast cancer, made a very special appearance.
The event, which featured looks ranging from “Modern Glam” to “Sunday Brunch” also featured performances by the likes of DJ Irie, DJ Ross One, DJ Joe Maz, Aulden Brown, and Juan Mejia. Additional hosts included Michael Yo, Cindy Taylor, Scott Evans and Carla Fisher. Cotton’s marathon runway show sampled apparel from over 50 national and local retailers including: 7 for All Mankind, Betsey Johnson, AG Jeans and many, many more.