Luxury Real Estate Investing

Why Is Aman So Expensive and What Justifies the Premium?

Q: Why Is Aman So Expensive and What Justifies the Premium?

Aman's premium reflects multiple structural factors: extreme scarcity (35+ properties globally, typically 30–50 rooms or residences each — the scarcity is structural, not artificial); the quality of the sites the brand secures; the depth of a service culture built over 35 years; and the secondary-market premium Aman-branded residences have historically commanded over non-branded comparables in the same markets.

By Haute Living Real Estate Editorial Team · Published May 25, 2026

The Aman premium is not a marketing markup — it is the price of structurally scarce inventory in exceptional locations, backed by 35 years of service culture.

Scarcity. 35+ Aman properties globally, typically 30–50 keys each. The address is genuinely rare and cannot be scaled without diluting the brand.

Site quality. Aman consistently secures exceptional natural settings — parcels that require significant investment to acquire and design carefully around.

Resale. Aman-branded residences globally have historically demonstrated strong resale premiums over non-branded comparables in the same markets — the brand carries measurable secondary-market value.

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