Taking News From Wall Street to Main Street

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Cody Willard- Contributor and Co-Host of Happy Hour

Each on-air employee speaks of a strong team that is guided by top-notch executives. Willard, who spends every afternoon at the Bull & Bear pub in the Waldorf Astoria hosting the Happy Hour show that he describes as “where Wall Street meets Rock ‘n’ Roll,” seems downright ecstatic about his role within the young company. “One of the things I like so much about working with FOX is the support and the synergies that they try to create within the company itself, whereas in so many companies, they end up battling with themselves-internal fighting, competing,” he says. “FOX Business is a division of News Corp., so you feel you have the resources of the entire company backing you.”

Bolling, a recent FOX Business Network acquirement, concurs with Willard’s views. “It has been a fantastic experience here,” he explains, reflecting on his recent full-time appointment at the channel after a two-year stint at CNBC as a panelist on Fast Money. “People [at FOX Business] get it. They know what works on TV. They know what people want to hear and they know where to focus the attention, where the viewer doesn’t get caught up in a lot of noise.”

The recurring sentiment echoed by FOX Business members is the team mentality, which many of the correspondents feel very comfortable with, thanks to the athletic backgrounds of the team members. Lee played Division I softball at UC Santa Barbara; Eric Bolling was drafted by the Pirates; Petallides is a self-described jock; and Glick speaks in sports analogies. “I came to FOX [after leaving a position as an co-anchor on NBC’s Today Show] because I had the opportunity to be a player/coach,” she says. “I like not only what I have learned about the TV industry by building and creating a network, but also having the opportunity to have a voice in what we air. It has been the greatest opportunity I have had.”

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Nicole Petallides - NYSE Correspondent

Glick joined FOX News as director of business news in fall of 2006, and was appointed vice president of business news in September 2007. Along with Cavuto, Glick was one of the first onboard with the new network, giving her a very full role within the development of the brand. Aside from the anchoring duties, which have her playing to the camera from 7 a.m. until 10 a.m. daily, Glick is actively involved in refining the company philosophy, and she is the first to say that it is hard to measure the brand’s success yet. “We are a new network, and when we get ratings, it will be very hard to track [because FOX Business is in] 30 million homes as opposed to competitors who are in more than 90 million.” The most effective way to track the success is through anecdotal individual stories that are delivered to team members on a constant basis.

“I have heard of a bunch of trading desks changing their channels to us now,” says Petallides. Off-air, she finds herself being recognized in day-to-day situations because more and more traders and firms are switching to FOX Business, having had enough of CNBC. “I don’t want to bash [CNBC] by any means,” she says, “but people were ready for a change. It was something a lot of people were waiting for.” Bolling, who also works as an independent trader based out of the New York Mercantile Exchange, says that many of his colleagues at the exchange first expressed hesitation about changing their channels to the new network, but within a few weeks, FOX Business had won them over.

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10 Responses to “Taking News From Wall Street to Main Street”

  1. Carolyn White Says:

    big story and buildup but what channel is
    it on?

  2. Haute Living Says:

    Check your local listings; it’s different in each market. In New York, it can be found on 43 on Time Warner, right next to the Fox News Channel.

  3. JIM WINTER Says:

    HEY NEIL,
    WHAT ABOUT THIS % OF PROFIT FOR OIL COS. 65% OF WHAT ? OVER LAST YEAR WHICH WAS ?? % OF THE YEAR BEFORE AND ON AND ON. ADD IT UP ! WHAT % OVER 3 OR 4 YEAR AGO ITS IN THE 100s. JUST HOW DUMB DO THEY THINK WE ARE….. WHERE DOES IT END? WHEN WE UP THE PRICE OF WHEAT, CORN AND ?? THAT WE SEND OVER THERE, BARRELL OF WHEAT FOR BARRELL OF OIL ALL THE SAME PRICE, THEY CAN’T RAISE ANYTHING TO EAT IN THAT SAND BOX SO RAISING OUR PRICES TO THEM WILL LEVEL THE PLAYING FIELD… PAY UP OR STARVE….. CHINA AND JAPAN HAVE PRICE CONTROL WHAT ABOUT U. S.A. THIS WILL HIT THEM IN THE OLD POCKETBOOK

  4. TERRY LEMONS Says:

    HEY NEIL,

    WHAT WILL IT TAKE TO STOP THESE OIL PRICES? YOU DEFEND THE OIL COMPANIES AND CAPITALISM. IF THE OIL PRICES KEEP RISING IT WILL KEEP WEAKINING OUR DOLLAR, AND OUR ECONOMY WILL ALSO GO TO CRAP! WHICH IT IS ALREADY DOING! MOST PEOPLE OUT THERE CANT AFFORD TO BUY GAS AT THE PRICES THE’RE AT, UNLESS OF COURSE, THERE RICH LIKE YOU!!!!!!!

  5. Ruth Parrish Says:

    I do not know how you can say the people have decided that they want Obama. They didn’t. The Democratic rules gave more delegates to him. The people gave Hillary the most votes.

  6. Carmela Fuiten Says:

    I heard from someone that you broadcast that Sears and Kmart are up for sale. Is this fact or fiction?

  7. carl meahl sr Says:

    hi Neil
    Why not let the oil co. drill in Anwar, “but only after they build a refinery” that way they will refine the oil to pay for the refinery,if not they will just hold that oil because they won’t be able to refine it and the prices will continue to go up

  8. david canino Says:

    I WILL LIKE TO SEE IF YOU HAVE THE EMAIL FOR MR.NEWT GINGRIGH DOT COM FOR DRILL HERE DRILL NOW.

    THANKS IN ADVANCE AND SEE IF YOU CAN E-MAIL TO MR.DAVID CANINO E-MAIL IS AJIMECHI333@YAHOO.COM.

    GODBLESS

  9. al barnes Says:

    6/25/08
    SUBJECT:NOPLUGIN ELECTRIC CARS.

    DEAR FOX NEWS,

    I HAVE PATENT PENDING ON TECNOLOGY THAT WILL LET
    YOU DRIVE AN ELECTRIC CAR FROM NY TO LA WITHOUT HAVING
    TO STOP TO RECHARGE, WITH ZERO FUEL CONSUMPTION.THE UNIT
    IS ROUND 12 INCHS X 36 INCHS,LOOKS LIKE A SPARE TIRE.

    MY NAME IS AL BARNES, I AM AN AMERICAN, SEVENTY YEARS OLD
    AND I AM A 15,000 HR PILOT DUAL RATED.
    I HAVE TRIED TO GET AT LEAST ONE OF THOSE
    SELF SERVING, INCOMPETENT MORONS IN WASHINGTON FROM MY STATE TO ANSWER MY
    PHONE CALLS OR MY E MAILS TO NO AVAIL. THEY WOULD RATHER HAVE
    THE ISSUE THAN SOLVE THE PROBLEM.

    WHEN OIL IS AT $130.00+ A BARREL, AND GAS IS AT $3.90+ A GALLON THE
    COUNTRY NEEDS THIS TECHNOLOGY NOW RATHER THAN LATER.

    I HAVE TWENTY SEVEN YEARS OF MY LIFE, AND MY OWN MONEY
    INVESTED IN THIS TECHNOLOGY .I CAN DO THIS ON MY OWN, BUT IF I
    COULD GET SOME HELP I COULD HAVE THIS TECHNOLOGY READY
    TO GO TO MARKET IN ABOUT 18 MONTHS OR LESS, OTHERWISE IT WILL TAKE LONGER.
    I NEED HELP FROM SOME ONE IN ORDER TO GET THIS DONE FAST.
    THANK YOU IN ADVANCE.

    AL BARNES
    lbarnes8@satx.rr.com
    SAN ANTONIO,TX.

  10. Sandra McCauley Says:

    Where has Neil Cavuto been? My husband is a big fan of his show and he says that Neil hasn’t been on personally for days. Is he sick?

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