Name:Loren and Jr Ridinger
What makes them haute:
In the 90’s, the Ridinger’s birthed a marketing concept that would revolutionize the world of online shopping. Flash forward and Market America is one of the world’s top internet sites. The acquisition of SHOP.COM last year facilitated the company’s 2012 expansion into the UK. Next on the agenda, Mexico, as MA brings its revolutionary business plan to yet another market. Other new initiatives include Yours by Loren, a jewelry collection which debuted to rave reviews on HSN; Motives for La La, a spin-off of the existing Motives Cosmetics brand in collaboration with La La Anthony which provides products for women of every shade; and Meeton.com, a social video streaming concept where subscribers can interact via live-video with A-list celebrities and public figures through multi-platform integration.