Model For A Cause
Miami’s “Local Legends” take over the runway at Market America’s 10th annual Fashion Art Ball for the Cystic Fibrosis Foundation.
By Cristina Ordoqui Photography by Zoltan Photography

Where do Miami’s hippest and hottest go when they want to party? On Friday, April 4, 2008, 200 “local legends” headed over to Casa Casuarina, the former Versace Mansion turned members-only club, for the 10th annual Fashion Art Ball to benefit the Cystic Fibrosis Foundation hosted by Market America.
“The Cystic Fibrosis Foundation’s mission is to assure the development of the means to cure and control cystic fibrosis and to improve the quality of life for those with the disease,” said J.R. Ridinger, president and CEO of Market America, adding that his company is proud to sponsor and participate in an event that supports the organization’s mission.
The Cystic Fibrosis Foundation is a non-profit, donor-supported organization that spends 90 percent of every dollar raised to fund research, care, and educational programs for their doctors and patients. Until 1955, when CFF was founded, children infected with the disease were not expected to live long enough to attend elementary school. But as CFF continues to research and develop treatments for the disease, the median survival age for victims has reached 37 and is still climbing.
“The foundation is to be commended for its extraordinary efforts, and we as a company and as individuals are pleased to do whatever we can to help those diagnosed with this disease enjoy life to its fullest and to ultimately find a cure,” says Loren Ridinger, senior vice president of Market America.
The evening kicked off with a bang as Channel 7’s Deco Drive personality Shireen Sandoval and South Beach nightlife promoter Tommy Pooch warmly welcomed the Ridingers, who in turn, introduced a fabulous fashion show as well as a challenging Texas Hold’em Poker Tournament for their guests.
The fashion show, featuring the work of Miami designer Rafael Cennamo, quickly became the talk of the evening. Models paraded down the catwalk in his beautifully crafted avant-garde couture, which according to the designer himself was inspired by the elements of nature. Meanwhile, the audience enjoyed delicious cocktails provided by Southern Wine and Spirits as well as a dinner catered by The Forge, Table 8, and China Grill.
At any other fashion show, the audience would sit, watch, applaud, and admire the couture that graces the runway before them, but in South Beach, the stars rarely step back from the spotlight. Instead, they join the models on stage. Miami locals Lance Tinkler, B.E.D.; Beau Beasley, Set; Michael Capponi, Mansion and Set; Haute Living’s own DJ Irie; Linley Edwards, Mokai; Nathan Foster, Dek23; Josh Wagner, The Florida Room; Anwar Zayden, Art Express; and J.R. Ridinger all strutted on the catwalk decked out in Penguin designs. Of course, in the competitive, testosterone-filled world of men’s fashion, it’s every man for himself, and each strives to outperform the next. Shareef Malnik of The Forge and Buster of A3TV swaggered down the catwalk tanned and shirtless. Fashion Art Ball veteran Thomas Kramer took the show to the next level as he entertained the audience with a PG-13 striptease. Pauly Shore also surprised the audience with a walk down the runway complete with a racy striptease as he unbuttoned his pants but left the rest to the imagination.
It must have been an interesting show for Miami Beach-native director Brett Ratner, who sat front and center at the show alongside South Beach’s “It Girl” Amber Ridinger and America’s Next Top Model season seven contestant Anchal Joseph. Leave it to the Miamians to do it big and do it right.
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June 13th, 2008 at 2:55 pm
Wow!
For most of my adult life the word Cystic Fibrosis has put my emotions onto
high gear! I can only imagine the challenge of living with this disease. The fact that the CEO of the company I am working with continues to be my hero by being involved in finding solutions to get rid of this health challenge.
J.R., Loren and Amber and everyone else involved in eradicating this dibilatating health challenge……… you are the best!………….. Thank You!
Yours In Good Health,
Marlene J. Rydingsword
June 13th, 2008 at 4:20 pm
How exciting. We have a friend (age 31) with CF and everytime he goes into the hospital we wonder if this is it. Thank you for supporting this foundation. Do we have any products that can benefit these people with CF?
June 13th, 2008 at 5:11 pm
Hi how are you I really enjoyed the above article. I hope one day to do an event like that for Women In Distress. I want to be able to encourage the Latin Community to participate. In a passionate, and powerful presentation, I would like to share my story. I myself was a Victim Of Domestic Violence for seven years with two small children. I was Nineteen when it started with a new born. My life has never been a happy one neither were my sons who still carry the pain to this day. They are now 29 and 31 In the very near future I will be part of Market America. I would love the opportunity someday to get to know you and your family. I live in Pembroke Pines, Florida. I am in close contact with Sam Pitts and Ed Mandley who are a joy to work with. I hope that we can reach out to some of these women who have lived under so much degradation and horror.
Sincerely
Sara Bajger
June 13th, 2008 at 7:48 pm
Thank You Market America!! I am a 31 year old LIVING with cystic fibrosis in NY and I am a part of the Market America team.
Bringing awarness to the world about this deadly genetic illness is the only way we will find a cure! Thank you for supporting the foundation!
I have to say, with the Market America suppliments, I have never felt healthier and stronger in my life!
I love and need these products to keep going every day!
June 13th, 2008 at 9:27 pm
Every time I open my email, I get an email that makes me more proud to be associated with such a WONDERFUL company.
Thank you to the entire Corporate Team for all that you do on a daily basis. You (all) make it possible for us (distributors) to be successful.
Keep up the GREAT work!!!
Michelle Drew
Tiverton, RI
June 21st, 2008 at 11:45 pm
I am 85yers old. I fell on the bus two years ago, after seen three doctors and months
of therapy I was discharge stateting I was not progressing. I needed surgery
but I was to old for the surgery. My only solution was to take OPC3 that my daughter
was suggesting me to take for the last six months. After a month I was able to move my shoulders without pain,be able to do move my fingers in a bout three
moths I was able to do my normal work: make lasagna,pizza,bread, gardening
ironing my son-in-low dress shirts. I have my live back.My friends where asking
which doctor a had been seen. I told my friends that my daughter had given me some “stuff” they start colling my daughter for the stuff OPC3 but I was not making any monie. At 85yers I start my own business to make some monie to help me to get to the end of the month and help my friends that are more or less my age AND they have lots stiffness’s and pain now I see my friends and I see BVVVVVVVVVVVVV.
Buona salute
Emilia