Joan Rivers Sneak Attacks the Wealthy for new TV Show

As the NY Post reports, “leave it to Joan Rivers to ask the eternal question: “How’d You Get So Rich?” That’s the title of Rivers’ upcoming TV Land series, in which the no-filter comedienne knocks on the doors of mega-mansions, and approaches drivers of luxury cars, to ask how the heck they have all that money. “She’ll knock on a door and say, ‘How did you get so f-ing rich!’ ” says Mark Burnett, the reality maven (“Survivor”) who’s producing the show. Set to premiere early next year, it finds Rivers visiting mansions all over the country – from LA to Montana to Long Island – and stopping people on glitzy streets like Rodeo Drive in Beverly Hills. The people in the mansions are caught unaware (although their families know). “It’s amazing content,” Burnett says. “On Rodeo Drive, Joan sees someone getting out of his Ferrari to have lunch and she asks him, ‘How did you get so rich?’ “The guy says, ‘I inherited my money. My father invented the earpiece for the [cell] phone,’ ” Burnett says. “Then we have her knocking on doors; in the first episode, she visits a 90,000-square-foot house where the master bedroom has a full kitchen in the bedroom. “Joan says, ‘is this your house with the second wife? Let’s see the house from the first wife.’ ” And the people approached by Rivers aren’t shy about sharing their stories, Burnett says. “People are happy to explain how they made their money,” he says. “They’re proud. And Joan is so recognizable and funny, they don’t mind.” Burnett said the recent economic downturn didn’t affect the show. “They may be spending a little less…but this show is about the super-rich and, in this climate, the super-rich get richer.””
Related Articles
A Haute Guide to the Best Father’s Day Gifts
Discover the best early Father’s gifts, from luxury essentials to thoughtful experiences, curated for every dad.
Alex Chinneck’s Surrealist Sculptures Have Taken Over the House of Dior in New York and Beverly Hills
Dior partners with British artist Alex Chinneck on surrealist window displays at the House of Dior New York and House of Dior Beverly Hills.
Raffles Hotels & Resorts Is Partnering With Raf’s for an Exclusive Pop-Up Dining Series in Paris, Boston & London This Summer
Raffles Hotels & Resorts partners with New York’s Raf’s restaurant for three exclusive dining residencies in Paris, Boston, and London.
Acqualina Resort Celebrates 20 Years of Luxury, Tradition, and Unforgettable Miami Experiences
Acqualina Resort celebrates its 20th anniversary with a spectacular Miami event honoring luxury, tradition, and hospitality.
Cannes Lions 2026 Introduces the Creative Brand Lion and Goes All-In on AI
Cannes Lions 2026 launches the Creative Brand Lion while expanding AI, Creative Data, and Retail Media awards.
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Latest Stories
Trending Articles
Related Articles
A Haute Guide to the Best Father’s Day Gifts
Discover the best early Father’s gifts, from luxury essentials to thoughtful experiences, curated for every dad.
Alex Chinneck’s Surrealist Sculptures Have Taken Over the House of Dior in New York and Beverly Hills
Dior partners with British artist Alex Chinneck on surrealist window displays at the House of Dior New York and House of Dior Beverly Hills.
Raffles Hotels & Resorts Is Partnering With Raf’s for an Exclusive Pop-Up Dining Series in Paris, Boston & London This Summer
Raffles Hotels & Resorts partners with New York’s Raf’s restaurant for three exclusive dining residencies in Paris, Boston, and London.
Acqualina Resort Celebrates 20 Years of Luxury, Tradition, and Unforgettable Miami Experiences
Acqualina Resort celebrates its 20th anniversary with a spectacular Miami event honoring luxury, tradition, and hospitality.
Cannes Lions 2026 Introduces the Creative Brand Lion and Goes All-In on AI
Cannes Lions 2026 launches the Creative Brand Lion while expanding AI, Creative Data, and Retail Media awards.
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events