Rooney Mara is New Face of Calvin Klein Fragrance

Get ready to start seeing a whole lot more of Rooney Mara! The 28-year-old actress just signed on to star as the face of Calvin Klein’s new fragrance, Downtown.

Mara reunited with “The Girl with the Dragon Tattoo” director David Fincher to shoot the black and white television advertising campaign, which will debut in July. Shot entirely in New York City, the short film tells the story of a bold young woman breaking out and living her own life.

“Downtown Calvin Klein is a fragrance for women that live by their own rules,” Catherine Walsh, Senior Vice President, at Coty Prestige said in a statement. “This campaign captures a woman with an original ‘downtown’ mindset — she leads a lifestyle that is authentic and defies expectations. We were thrilled to work with Rooney Mara for this campaign; her individuality and formidable talent resonate with the incredible legacy of women who have been captured in Calvin Klein advertising over the years.”

The new fragrance hits select stores this summer, with a full release in September.