Haute 100 New York Update: Marc Jacobs Is New Creative Director for Diet Coke
As the new creative director for Diet Coke, fashion designer Marc Jacobs created a series of “whimsical, feminine” packaging for the soft-drink giant to celebrate its 30th anniversary in Europe.
“We wanted it to be colorful and fun,” Jacobs told Women’s Wear Daily.
Jacobs’s creations, which will be unveiled later this month, consist of three cans, three bottles and three ad campaigns that represent three eras in fashion and women’s empowerment: the ’80s, ’90s and ’00s. The designer said he also altered the Diet Coke logo.
The first advertisement shows Jacobs shirtless, playfully opening an exploding can of Diet Coke.
“I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad,” he revealed. “It feels like the decade of me taking my shirt off.”
Karl Lagerfield and Jean Paul Gaultier previously headed Diet Coke’s creative team in 2011 and 2012, respectively. Soda has never been so stylish!
Check out pictures from the campaign below!
Related Articles
Haute Living + The Dalmore Celebrate Mr Brainwash at Marea Beverly Hills
Haute Living and The Dalmore hosedt an intimate dinner at Marea Beverly Hills celebrating Mr Brainwash’s Haute Living cover.
Bvlgari Hotel Paris: Roman Glamour, Perfectly Placed in the City of Light
An in-depth hotel review of Bvlgari Hotel Paris, exploring its design, dining, spa, service, and why it stands apart in the Golden Triangle.
MM100 An Evening Honoring Marilyn Monroe at Sofia During Art Basel Miami
A Centennial Moment During Art Basel During Miami Art Basel, Haute Living and Authentic Live unveiled MM100, the official Marilyn Monroe Centennial Kick Off, presented by Velocity Black. Hosted on Friday, December 5, the evening welcomed around 250 guests for an immersive celebration honoring one of the most iconic figures in cultural history through the […]
The Mrs. Clause at PIRAÑA London Has a Serious Bite
Spiced, seductive, and festive, the Mrs. Clause cocktail at PIRAÑA London is Mayfair’s must-sip of the season—our Cocktail of the Week pick.
The Longevity Aesthetic: Inside the Mind of Patricia Fisas and the Future of Ageless Wellness
In a beauty landscape suddenly obsessed with “longevity,” Natura Bissé occupies a singular position: not as a trend-driven newcomer, but as an unconscious pioneer, quietly formulating for skin longevity decades before the concept became a cultural fixation. Long before biohacking entered the mainstream and wellness investors declared lifespan the new luxury frontier, the Barcelona-born house […]
Our Haute Jewelry Gift Guide For Him & Her
Discover the best jewelry gifts guide this season, from pinky rings to statement watches, perfect for stylish holiday gifting.
Latest Stories
Trending Articles
Related Articles
Haute Living + The Dalmore Celebrate Mr Brainwash at Marea Beverly Hills
Haute Living and The Dalmore hosedt an intimate dinner at Marea Beverly Hills celebrating Mr Brainwash’s Haute Living cover.
Bvlgari Hotel Paris: Roman Glamour, Perfectly Placed in the City of Light
An in-depth hotel review of Bvlgari Hotel Paris, exploring its design, dining, spa, service, and why it stands apart in the Golden Triangle.
MM100 An Evening Honoring Marilyn Monroe at Sofia During Art Basel Miami
A Centennial Moment During Art Basel During Miami Art Basel, Haute Living and Authentic Live unveiled MM100, the official Marilyn Monroe Centennial Kick Off, presented by Velocity Black. Hosted on Friday, December 5, the evening welcomed around 250 guests for an immersive celebration honoring one of the most iconic figures in cultural history through the […]
The Mrs. Clause at PIRAÑA London Has a Serious Bite
Spiced, seductive, and festive, the Mrs. Clause cocktail at PIRAÑA London is Mayfair’s must-sip of the season—our Cocktail of the Week pick.
The Longevity Aesthetic: Inside the Mind of Patricia Fisas and the Future of Ageless Wellness
In a beauty landscape suddenly obsessed with “longevity,” Natura Bissé occupies a singular position: not as a trend-driven newcomer, but as an unconscious pioneer, quietly formulating for skin longevity decades before the concept became a cultural fixation. Long before biohacking entered the mainstream and wellness investors declared lifespan the new luxury frontier, the Barcelona-born house […]
Our Haute Jewelry Gift Guide For Him & Her
Discover the best jewelry gifts guide this season, from pinky rings to statement watches, perfect for stylish holiday gifting.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events