Image: The Huffington Post
Pasadena’s Trattoria Neapolis will be offering a limited supply of highly sought-after beer for $55 per bottle. The Westvleteren XII beer is extremely difficult to find outside of The Abbey of St. Sixtus of Westvleteren and the adjacent café in Belgium, until now.
Trattoria Neopolis owner Perry Vidalakis’ original plan to grow awareness of his restaurant was “a simple two-word plan…: Westvleteren XII,” according to The Los Angeles Times. After securing 19 bottles in late 2012 when “a limited amount went on sale for the first time ever,” Vidalakis knew the draw of the rare beverage would put his restaurant on the map.
The LA Times reports that Westvleteren XII features flavors of “golden syrup, blossom honey, toffee, medicinal phenols, anise, ginger, booze-soaked golden raisins, raw candied sugar and a watery, slightly fruity currant character.” Vidalakis has not yet opened any of his 19 bottles as he prepares to market and sell the coveted beer in his restaurant. Customers have already offered to buy all of the bottles, but were turned down.
Vidalakis told The LA Times, “It’s rare that you have the chance to have ‘the best’ of anything. On the one hand, it’s crazy. There are all different styles of beer and all different types of fantastic beer. In a sense, it’s crazy to say this is the best in the world. But there’s going to be a strong demand and disappointed people. We’ll have to use our best customer service skills. We only have this many bottles.”
Westvleteren XII will be priced around $55 a bottle at Trattoria Neapolis. While plans are still underway on how to distribute/sell the beer, Vidalakis may release three bottles per week, each Monday. If that plan doesn’t work, he says he is open to tweaking the approach, all-the-while making it a fun experience for all.
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