Ajmal Perfumes, the region’s multi award-wining fragrance house has launched its latest perfume, Bling. A premium French perfume, Bling is infused with Oriental notes such as cinnamon, rose, patchouli and musk. The scent is a spicy floral and woody combination of Arabic and French influence.
The perfume is available to customers in 75ml bottles imbued with crystals and will be sold across all Ajmal stores and distributors in the GCC. “Following months of research and testing among our diverse customer base, we are delighted to finally introduce Bling into this market. This premium fragrance is a unique entry into this region as it is a modern oriental fragrance with an essence that is international in its composition,” said General Manager, Sales and Marketing at Ajmal Perfumes Abdulla Ajmal.
In a first of its kind, Ajmal invited more than 680 customers who are part of the Ajmal loyalty club for an exclusive preview of Bling prior to its official launch in Ajmal stores. The preview was held in 13 stores across the UAE catering to customers who received one-to-one sessions with Ajmal staff taking them through the Bling experience.
Bling is available at Ajmal stores across the GCC region. www.ajmal.com.