It is no secret that product is king in the business of consumer sales and marketing. If the mission is to sway public opinion in your favor, then the best way to do that is to win over human emotion with merchandise that emits euphoria and adulation. Well, Cadillac is finally rolling out its line-up of new vehicles to begin filling in the gaps to compete righteously with their German and Japanese counterparts. And it’s an empirical fact that the domestic marque is going after BMW’s 3 Series with a vengeance!
The ATS is a formidable competitor to the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class, with the only challenge being the combined heritage and reputation of the German trio. Cadillac will certainly win over curious buyers, but will have a challenge with German loyalists, especially those that adore the number “3.” Since this is one of two all-new vehicles launched in three years, Cadillac has to continuously educate the marketplace on their ATS offerings, which include a base model, Luxury, Performance and Premium packages. After impressive runs at the newly-built Atlanta Motorsports Park, Cadillac has shown that it has all the right tools to go head-to-head with the Germans.