Mulberry opened its San Francisco store on June 22nd 2012. The fabulous Anglophile-themed opening party is happening tomorrow night and Haute Living will be sure to give you all the picture updates about the exclusive bash. Here’s a sneak peak of the store and we strongly suggest you pop on by to pick up something appropriate before the party!
Mulberry’s new store is in a beautiful nineteenth century building comprising of three floors (plus a mezzanine), with 3,100 square feet dedicated to retail. The building houses both retail and gallery space, based on an innovative store design concept and created in close collaboration with renowned British design architects universal design studio. As with the flagship stores in Bond street, London and Spring Street, New York, the interior design reflects Mulberry’s dedication to craftsmanship, its brand heritage and the building’s own personality.
Installations and details keep closely to the theme of those used in existing stores, but have been reworked to highlight the features particular to this space. For example, a customer elevator, transformed with brushed brass doors and fretwork panels, takes inspiration from the bond street store’s folly structures. A white porcelain tiled wall accentuates the double-height ceiling in the retail space and contrasts against dark wood flooring, giving a timeless, stripped back canvas on which to properly showcase the incredible leather goods and ready-to-wear.
The store holds accessories, shoes and womenswear from Mulberry’s core and seasonal collections, including the iconic Bayswater and Alexa, as well as new arrival Del Rey, inspired by American singer Lana Del Rey.
Bruno Guillon, Mulberry CEO: “We are delighted to be launching our first store in San Francisco. The concept, based on our London flagship, has been refined to reflect the unique architectural quality of the building and will accommodate our full range of women’s ready to wear, accessories and shoes and men’s accessories over a generous ground and mezzanine space. We have also created a second floor gallery space for pop up exhibitions and collaborative projects. We are committed to the USA, this is one of our highest priority markets and in addition to the new stores we have opened this year in New Jersey and San Francisco we are actively looking for more premium retail spaces capable of reflecting the luxury, modernity and craftsmanship of the Mulberry brand.”
Store address: 166 Grant Avenue, San Francisco, California, 94108