Sauza Tequila’s Regional Rescue Tour and the brand’s hot margarita-making firefighters dropped by Vegas on Monday as the Sauza Blue Fire Truck set up shop at Diablo’s Cantina at the Monte Carlo.
Sauza’s squad of sizzling hot firemen came to the rescue of those who visited the Sauza Blue Firetruck with random acts of kindness, coupons for free Sauza shots and tips on how to make refreshing, easy-to-make margaritas to fight the summer heat. The Sauza Firemen helped passersby carry heavy bags, beat the heat with a fanning station, offer a “lift” for those with uncomfortable footwear and other assorted thoughtful acts to help ease everyday stressors.
This summer, Sauza is bringing its hit “Make It With A Fireman” advertising campaign to life with a multi-city Regional Rescue Tour that kicked off in New York City, followed by Phoenix, Las Vegas and wrapping up in Chicago.
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