Haute Event: Banana Republic Wildblue Fragrance Launch
On Wednesday May 30th, 2012 I attend Banana Republic’s launch party for it’s newest fragrance Wildblue at The Standard Hotel East Village.
The launch party took place in the exclusive penthouse atop of the hotel featuring the most breath taking views of Manhattan. VIP guests enjoyed champagne, wine and gourmet bites. Wildblue is the perfect summer scent for the fashion forward man. The light and crisp scent has notes of White Tea, Beach Cedar, Aromatic Sage among others.
“The optimism of a beautiful, blue American sky is the inspired feeling behind Wildblue,” says Banana Republic Creative Director & EVP, Simon Kneen. “This scent is for the confident man ready to take on the world.”
Wildblue is available exclusively in all Banana Republic stores nationwide and retails for $45. For more information visit bananarepublic.gap.com.
Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your inbox once a week? Sign up for our newsletter.
Photo Credit is Billy Farrell
Related Articles
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Celebrity Trainer Shuichi Take Launches V40, an Elite Fitness Coaching Platform for High-Performing Men
Celebrity trainer Shuichi Take launches V40, a personalized fitness coaching program designed for busy, high-performing men.
LoveShackFancy Leads Buckhead Village’s Big Year: Inside Atlanta’s Big Retail Boom
LoveShackFancy has opened its first Georgia store at Buckhead Village, a 2,100-square-foot space designed to look like a historic French townhouse—powder-pink and cream walls, intricate moldings, pale oak floors, brass rails, and fresh roses. Founded by Rebecca Hessel Cohen in 2013, the New York label built its following on a romantic, vintage-inspired look heavy on […]
Piccolo MORINI Returns to SoHo with Handmade Pasta, Signature Cocktails, and a Reinvented Legacy
Piccolo MORINI returns to SoHo with handcrafted pasta, martinis, and a vibrant new take on the iconic MORINI legacy.
Business Owner Strategy Summit: Helping Owners Unlock Value and Maximize Their Exit
BOSS Summit Miami brought business owners together to learn exit planning, tax strategies, wealth preservation, and M&A.
Latest Stories
Trending Articles
Related Articles
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Celebrity Trainer Shuichi Take Launches V40, an Elite Fitness Coaching Platform for High-Performing Men
Celebrity trainer Shuichi Take launches V40, a personalized fitness coaching program designed for busy, high-performing men.
LoveShackFancy Leads Buckhead Village’s Big Year: Inside Atlanta’s Big Retail Boom
LoveShackFancy has opened its first Georgia store at Buckhead Village, a 2,100-square-foot space designed to look like a historic French townhouse—powder-pink and cream walls, intricate moldings, pale oak floors, brass rails, and fresh roses. Founded by Rebecca Hessel Cohen in 2013, the New York label built its following on a romantic, vintage-inspired look heavy on […]
Piccolo MORINI Returns to SoHo with Handmade Pasta, Signature Cocktails, and a Reinvented Legacy
Piccolo MORINI returns to SoHo with handcrafted pasta, martinis, and a vibrant new take on the iconic MORINI legacy.
Business Owner Strategy Summit: Helping Owners Unlock Value and Maximize Their Exit
BOSS Summit Miami brought business owners together to learn exit planning, tax strategies, wealth preservation, and M&A.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events