Legendary performer Tony Bennett and Sony Music have chosen Fort Lauderdale as the production setting for the iconic singer’s latest CD project featuring some of the top musical artists from Latin America and Spain.
The album is due to be released later this year and many of the tracks have already been recorded at the world-class Cutting Cane recording studio in Broward County, owned by Grammy Award-winning producer George Noriega. The CD project will include a variety of music videos and visual marketing tools, featuring various iconic destinations throughout Fort Lauderdale in its global promotion. Tony was joined by Argentine roots-rocker Vicentico, former lead vocalist of the renown band Los Fabulosos Cadillacs; Brazilian singer, songwriter, guitarist and Latin Grammy Award-nominated Maria Gadu; as well as Dani Martin, former lead vocalist of the award-winning Spanish pop rock band El Canto del Loco in the studio for the Latin duets project. In addition to recording their duets with Tony Bennett in Broward County, each of these three artists will shoot a “Behind the Scenes” music video showcasing the sites of Fort Lauderdale.
Sony Music and the Greater Fort Lauderdale Convention & Visitors Bureau plan to work closely together to merchandise and promote these videos and run in-market contests via TV, radio, and social media. The musical partnership aims at targeting Brazil, Argentina and Spain from where collaborating artists Vicentico, Maria Gadu, and Dani Martin hail, respectively. The GFLCVB is enthusiastic about forming strong partnerships with companies such as Sony Music to market and promote the destination as a music, film and entertainment hotspot.
This opportunity will allow for friends and visitors from Brazil, Argentina, and Spain and all over the world to share in this vibrant spirited community. Not only is tourism a huge attraction in Greater Fort Lauderdale, welcoming 11 million visitors each year, but film, television and entertainment productions are a growing market since recent film projects “Rock of Ages” with Tom Cruise and Alec Baldwin, A&E’s TV drama “The Glades,” “Marley and Me” and dozens of telenovelas.
And as the music industry is also a big part of the entertainment business, Tony Bennett’s latest Latin CD project is elevating those efforts. Fort Lauderdale remains a hotspot for Latin American Telenovelas and music video producers for its unique and diverse locations. Florida had its best year ever in both TV and film projects due to a culmination of the State incentive as well as the unique and diverse locations Florida offers.