Haute Time sat down with Richard Mille at the brand’s recent dinner at The St. Regis New York to fête the exciting addition of the brand’s newest association, award-winning actress Natalie Portman.
Mille dove into a humble conversation on the way he sees his brand and those that are closely associated with it. “I would say personally I don’t choose the term ‘ambassador’ because it’s very marketing-oriented,” Mille said. Instead he explained that for Richard Mille, a brand ambassador is more of a friend. “When we work together with my friends like that, we share a passion.”
And these friends are in a partnership with a watchmaker that earned its place as one of the most celebrated luxury watch brands in the world. “At the beginning it was a big risk, because I opened a new segment of the market,” Mille explained. “It was a real adventure.”