It was just last year when In-N-Out expanded their business to Texas, so to our surprise psfk.com reported that “the legendary burger chain transformed the ZipZap restaurant in the Harajuku area of Tokyo.” And not to mention, for one full day was changed into an In-N-Out on March 28 for one day.
This is indeed a major step for In-N-Out. Here’s what Carl Van Fleet, In-N-Out spokesman had to say about their surprise pop-up in Japan: “That was us in Tokyo. In-N-Out Burger did sell our burgers at an event in Tokyo in March. We have done events like this before in other countries and they are just one part of our efforts to promote and expand our brands as well as reach out to customers around the world. We do not have any immediate plans to open a restaurant there but this special event will help us make future decisions.”
With so much going on for the legendary burger chain, it’s hard to tell where they’ll pop-up next, but we’re sure success is right behind them.
Source: The Orange County Register
Like Haute Living Asia? Join our Facebook page or follow us on Twitter @HauteLivingMag. Want Haute Living Asia deliver to your inbox once a week? Sign up for our newsletter.
