The exclusive late night performances, Details @ Midnight is taking over Coachella this Friday with a Hennessy VS sponsored show starring the Pabst Blue Ribbon Drinking and Jazz listening rapper, Asher Roth.
Hennesey will highlight its “Wild Rabbit” campaign, which centers on the idea of pushing ones limits to a higher level of achievement. “Wild Rabbit” follows the journeys of such pushers of the limits who also happen to enjoy Hennessy. Fans are encouraged to find their inner “Wild Rabbit.” Surely at Coachella, plenty of partygoers at the show will be letting their inner “Wild Rabbit” out.
The show at midnight will be a blast, as Asher Roth will keep the party going well into the early morning. Roth has a strong cult following since his mixtape “The Greenhouse Effect,” which was hosted by the legendary DJ Don Cannon, dropped in 2008. Since then he has been spitting clever rhymes and selling out shows nationwide.
This Friday he teams up with Hennessy VS and Details @ Midnight. The midnight concerts by Details Magazine highlight the hottest music talents today, including Theophilus London and Kid Cudi. This Friday’s concert will be a must for Coachella goers.