Hermes Loses China Trademark Dispute
Image: cpp-luxury.com
Though unlikely to affect Hermes’ popularity among wealthy Chinese consumers, the French fashion house has lost a trademark dispute that it was engaged in with Guangdong Province-based menswear maker Dafeng Garment Factory.
Last weekend, Chinese media reported that Hermes had lost its battle against clothing company Dafeng Garment Factory, based in Guangdong Province. The Chinese company had registered a trademark similar to the Chinese language name of Hermes, which Hermes believed could confuse Chinese customers. Hermes registered its brand in China back in 1977, according to reports; however, they did not register the Chinese name at the same time, which was one of the deciding factors of this case.
Haute Living previously reported another trademark dispute in China involving Apple’s use of the name ‘iPad’, which is yet to be resolved.
Source: Financial Times
Related Articles
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Celebrity Trainer Shuichi Take Launches V40, an Elite Fitness Coaching Platform for High-Performing Men
Celebrity trainer Shuichi Take launches V40, a personalized fitness coaching program designed for busy, high-performing men.
LoveShackFancy Leads Buckhead Village’s Big Year: Inside Atlanta’s Big Retail Boom
LoveShackFancy has opened its first Georgia store at Buckhead Village, a 2,100-square-foot space designed to look like a historic French townhouse—powder-pink and cream walls, intricate moldings, pale oak floors, brass rails, and fresh roses. Founded by Rebecca Hessel Cohen in 2013, the New York label built its following on a romantic, vintage-inspired look heavy on […]
Piccolo MORINI Returns to SoHo with Handmade Pasta, Signature Cocktails, and a Reinvented Legacy
Piccolo MORINI returns to SoHo with handcrafted pasta, martinis, and a vibrant new take on the iconic MORINI legacy.
Business Owner Strategy Summit: Helping Owners Unlock Value and Maximize Their Exit
BOSS Summit Miami brought business owners together to learn exit planning, tax strategies, wealth preservation, and M&A.
Latest Stories
Trending Articles
Related Articles
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Celebrity Trainer Shuichi Take Launches V40, an Elite Fitness Coaching Platform for High-Performing Men
Celebrity trainer Shuichi Take launches V40, a personalized fitness coaching program designed for busy, high-performing men.
LoveShackFancy Leads Buckhead Village’s Big Year: Inside Atlanta’s Big Retail Boom
LoveShackFancy has opened its first Georgia store at Buckhead Village, a 2,100-square-foot space designed to look like a historic French townhouse—powder-pink and cream walls, intricate moldings, pale oak floors, brass rails, and fresh roses. Founded by Rebecca Hessel Cohen in 2013, the New York label built its following on a romantic, vintage-inspired look heavy on […]
Piccolo MORINI Returns to SoHo with Handmade Pasta, Signature Cocktails, and a Reinvented Legacy
Piccolo MORINI returns to SoHo with handcrafted pasta, martinis, and a vibrant new take on the iconic MORINI legacy.
Business Owner Strategy Summit: Helping Owners Unlock Value and Maximize Their Exit
BOSS Summit Miami brought business owners together to learn exit planning, tax strategies, wealth preservation, and M&A.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events