On Saturday, March 17th, Immortals and Twilight Saga star Kellan Lutz, joined Abbot + Main co-designer and founder of Dylan George, Danny Guez, at Bloomingdale’s at the Roosevelt Field Mall to introduce shoppers to the Spring 2012 collection’s of Dylan George and Abbot + Main, available for the first time at the luxury retailer. Hundreds of ecstatic fans and customers lined up and anxiously waited for their turn to meet and have their photo taken with Lutz.
To kick off the event, the Bloomingdale’s team celebrated Lutz’s birthday, which was two days earlier on March 15th, by presenting him with a cake embellished with Abbot + Main t-shirt inspired decorations created by the hit TLC show, Cake Boss. The crowd was treated with matching Cake Boss cupcakes as they joined in to sing Happy Birthday to Lutz and presented him with cards and gifts.
Created in Spring 2008 by Danny Guez, Dylan George is a lifestyle denim brand for both men and women, which is influenced by Los Angeles culture and high-end luxury fashion. Dylan George has become a staple in the closets of celebrities, including Anne Hathaway, Demi Moore, Cameron Diaz, Ryan Phillippe, Jennifer Lopez, Jessica Alba, Nicole Richie, and Lady Gaga, among others.