Ivanka Trump, haute 100 lister, member of two of New York’s most prestigious real estate families, and jewelry designer in her own right, moved her Madison Avenue jewelry store from its Uptown location to Mercer Street in SoHo. With the move downtown comes a complimenting shift in design; the designer unveiled her new Downtown Collection, which showcases younger and trendier pieces. The Downtown line ranges in price and style, from a stacked pearl ring ($650) to a diamond-encrusted ebony cuff ($3,600). The new store boasts one-of-a-kind couture pieces, a bridal salon, a bar and a lounge and a private shopping room–containing the brand’s debuting line of luxury timepieces, leather ware and accessories.

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