Our most recent issue of Haute Living New York highlights NBA great Carmelo Anthony. But it seems that Carmelo isn’t the only Anthony making headlines these days.

After much anticipation, Carmelo’s wife LaLa Anthony celebrated the launch of her new cosmetics line in Miami with friend and Motives owner Loren Ridinger. The pair were joined by guests Savannah Brinson, Jenine Howard, Trina and other guests aboard Loren and husband J.R. Ridinger’s yacht earlier this week.

But the celebration didn’t end there. Today, LaLa debuted the line at the Ridinger’s annual Market America World Conference at the American Airlines Arena. Other special guests in attendance included Kim Kardashian, Jonathan Cheban and Larsa Pippen.

“Having my name on a cosmetics line has always been a dream, one I’m excited to share. Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.” -LaLa Anthony

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