On January 24th, tennis legend, philanthropist and Longines Ambassador of Elegance Stefanie Graf joined the Swiss watch company for a special ribbon cutting ceremony to unveil the brand’s new shop within the Tourneau flagship.
The highly anticipated opening event included a private preview for the press, followed by an intimate cocktail reception for VIP clientele with DETAILS magazine. Guests were able to view Longines’ newest collections including The Longines Master Collection Moon Phases, Longines DolceVita Steel/Gold, and The Longines Column-Wheel Chronograph.
“I’m wearing the Conquest,” Graf told Haute Living exclusively. “You know, I’m sporty.”
Party goers also had a chance to win a HydroConquest watch in stainless steel with a blue dial with proceeds from the raffle benefiting “Children for Tomorrow,” Graf’s non-profit organization focused on helping children and their families who are victims of war, persecution or organized crime.
“It’s all about giving back and I love working with the kids,” said Graf.
Graf has been a brand ambassador for Longines since 2008. Stefanie graced the tennis courts, and built a career that spanned 17 years with 902 victories. With her dedication towards helping the lives of children and further benefiting their future, Ms. Graf is the perfect match for the 180-year-old Swiss watch brand that has always encouraged philanthropic endeavors.