Images: E Global Travel Media
The Jet Business is the world’s first corporate aviation showroom for business jet aircraft located at One Grosvenor Place in London, designed to provide high net worth individuals, government officials, royalty and influential corporate executives with a place to plan their business jet sale or purchase with experts.
The unique space has reinvented how business aircraft are sold and purchased. In The Jet Business, guests can fully immerse and educate themselves on business jet aircraft with a sales and research team on hand to provide independent, transparent and impartial advice.
The showroom’s technology is powered by a customized iPad application that is able to compare and contrast various aircrafts with an individual’s personal profile. Criteria for the comparison include how much they want to spend, how many passengers they intend to have on board, what range they need, what is their preference on aircraft age and so on. Electronic floor to ceiling screens display images and full size 1:1 cabin cross sections of the suggested jets.
The brainchild behind The Jet Business, Steve Varsano spent five years planning the venture and says, “Business jet flying is all about saving time and we are mirroring that ethos with The Jet Business. There are many new buyers out there, from Asia and the Middle East and the emerging markets, who need education on the types available and their specific operating characteristics. Here, they can consider all the options in a dynamic setting.”
Varsano has three decades of global experience brokering aircraft and since 1980 he has brokered hundreds of aircraft transactions, representing both buyers and purchasers, with a combined value of more than $3 billion. Varsano firmly believes that business aviation and its clientele base can expand dramatically is customers know more about the purchasing or leasing process.
The Jet Business focuses on the higher end of the business jet sector with aircrafts such as Airbus, Boeing, Bombardier, Cessna, Dassault, Embraer, Gulfstream and Hawker Beechcraft. Varsano is also considering adding the new Supersonic to his showroom and possibly even expanding The Jet Business into the realm of the upper end of the helicopter market.
The Jet Business is located in London but Varsano plans to add additional global locations. For clients who can’t make it to the showroom, The Jet Business will send a team to any destination in the world with a mobile version.
Source: Luxury Launches
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