IWC Schaffhausen invited 1,000 guests and journalists from around World to celebrate the launch of the new Pilot’s Watch collection at SIHH in Geneva. In the company of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane as well as top model Adriana Lima, guests enjoyed an impressive evening topped off with a performance from the renowned Bryan Ferry.

Gathering at Palexpo Hall 1 in Geneva’s exhibition complex, it was nearly unrecognizable as guests from all over the world gathered on board the replica aircraft carrier IWC 12. The spectacular backdrop was promoting the newly launched Pilot’s Watches from IWC, primarily the TOP GUN and TOP GUN Miramar formations, which are devoted to the distinguished elite flying school. It was specifically this theme that set the tone for the entire celebration.

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