On Wednesday November 30th, actress Michelle Trachtenberg celebrated the launch of LOLA, NoMad’s newest hotel destination. Lola os actually the newly revamped Hotel Thirty Thirty originally built as the Martha Washington.

VIP guests including Robert Verdi, Adam Glassman, Donna D’Cruz, Tom Silverman, Roy Alpert, Joseph Higgins, Josh Chavez, Karen Koeiningsberg and Karma McDermott enjoyed an exclusive preview of the property’s multi-million dollar redesign sipping Piper-Heidsieck Champagne and signature Remy V cocktails and danced to DJ sets from Chris Bletzer and Tennessee Thomas.. Highgate Hotel’s Susan Jaques who spearheaded the project joined world-renowned image maker, Matthew Rolston who created the sultry lighting scheme for her lobby concept inspired by the hotel’s storied history to attend the intimate affair.

PHOTO: Robert Verdi

LOLA, a playful and provocative character Jaques’ created to embody the hotel’s personality, was brought to life through an impromptu performance of the infamous song, “Whatever Lola Wants, Lola Gets”to culminate the evening.

LOLA

29 East 29^th Street (Between Madison and Park Avenue)

New York, New York

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