LVMH Moët Hennessy Louis Vuitton owned De Beers Diamond Group opened its second Hong Kong flagship store last week. Looking to focus on the Chinese market, De Beers opened the new store in the Elements shopping center in the Kowloon. The newest De Beers store has an openness design and is well-lit, with hopes that the light and space will bring life to each diamond.
The store is also equipped with De Beers Iris magnifying and lighting technology to help customers see the diamonds in the way an expert would examine a gem.
The opening of this second store also highlighted the debut of De Beer’s Swan Lake Collection. The new “Red Carpet” Swan Lake necklace contains 258 pear, oval, and mesquite cut diamonds totaling 123-carats.
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