Haute Living Los Angeles March/April 2012
CÎROC THE NEW YEAR WITH DIDDY AND THE REAL HOUSEWIVES OF NEW YEAR’S EVE
by Ashley Joy Parker

The countdown to 2012 just got a whole lot sexier. Sean “Diddy” Combs and CÎROC Ultra Premium Vodka have partnered with Bravo to create a multilevel platform for the 2011 holiday and New Year season, “CÎROC THE NEW YEAR WITH THE REAL HOUSEWIVES OF NEW YEAR’S EVE.”

‘Housewife’ aficionados have the opportunity to toast stylishly alongside a housewife at one of five sizzling New Year’s Eve celebrations: Kim Zolciak in New York, Taylor Armstrong in Chicago, Kandi Burruss in Miami, Alexis Bellino in Los Angeles and Gretchen Rossi in Houston, Texas. Any one can enter on www.bravotv.com/newyears.

Committed to keeping consumers safe, CÎROC and Combs, in partnership with these glitzy Housewives will further ignite the brand’s social responsibility platform with the execution of the fourth annual “CÎROC Safe Rides” program. This initiative provides consumers with access to free and secure transportation from their New Year’s Eve fetes. Leading up to New Year’s, Kim Zolciak, Taylor Armstrong and others will surprise lucky pedestrians with CÎROC Safe Rides cards to ensure that they get home safely on New Year’s Eve. Additionally on December 31, designated CÎROC brand ambassadors will distribute thousands of “Safe Ride” cards to adult consumers in major metropolitan cities across the country. In New York, Chicago and Miami cards valued at $15 will be redeemable for usage in taxis, black cars, and liveries. CÎROC will give Atlanta area consumers metro cards good for use on MARTA at the end of their big night.

In addition, these starlets will remind fans to celebrate the holidays responsibly through dedicated public service announcements and other multi-media programming on select lifestyle media outlets through the month December.

Dec 22, 2011 5:54 PM
Read 190 Times
Related Posts
Real Housewives of Orange County Alexis Bellino and Tamara Barney hosted a CîROC New Years party at Beverly Club in Los Angeles, California.
by Ashley Parker, Jan 2, 2012 7:44 AM
 
Kim Zolciak of the Real Housewives of Atlanta hosted a New Years Eve celebration at Beauty & Essex. Guests including designer Marc Bouwer sipped CîROC cocktails and danced to the pulsating DJ as Kim counted down the moments til midnight.
by Ashley Joy Parker, Jan 3, 2012 3:19 PM
 
Beverly Hills' favorite housewife Taylor Armstrong along with best friend, Jennifur Diamond and CîROC & Bravo's sweepstake winner, Shaneeka Hickling joined Chicago's elite to say farewell to 2011 at CîROC The New Year Chicago at hotspot Enclave.
by Ashley Joy Parker, Jan 3, 2012 1:55 PM
 
Sean “Diddy” Combs has been known to make an entrance when making appearances at several events. However, this was an event that was unlike most for the brand ambassador for CIROC vodka. This was indeed an event to show his appreciation and to simply say “thank you” to all the online enterta...
by Laura Yarborough, Apr 10, 2012 10:46 PM
 
Fight night in Vegas brought out more stars to the Palms and Palms Place. Actor Mark Wahlberg and professional boxer Micky Ward, whose real-life character Wahlberg played in the movie “The Fighter” held an exclusive Floyd Mayweather Jr. versus Victor Ortiz viewing party and The Olympia after-par...
by Susan Stapleton, Sep 18, 2011 2:54 AM
 
Forbes has named two of our Haute 100 Miami members as the next in line to become billionaires in the entertainment industry. Hip hop mogul Sean “Diddy” Combs and filmmaker Michael Bay were estimated by Forbes editors to cross the million dollar threshold, making them among entertainment’s big...
by Pauline Sung, Sep 24, 2011 4:24 AM
 
On Monday February 13, Ciroc sponsored Marc Lotenberg, new CEO of Gen Art as he co-hosted a dinner with Darlene and Lizzy Okpo, designers of William Okpo at Asellina at Gansevoort Park Hotel.
by Ashley Joy Parker, Feb 16, 2012 11:09 AM
 
On Saturday night, Diddy hosted a big game party at Tao at the Venetian that he dubbed “Diddy Bowl.” The chart topper enjoyed a dinner of curry scallops, coconut shrimp and sea bass in the Asian bistro’s private dining room while drinking Ciroc Peach. 
by Susan Stapleton, photos by Al Powers/Powers Imagery, Feb 5, 2012 2:50 PM
 
Paris Fashion Week, undoubtedly one of the most important events in the City of Lights, calls all top-tier designers and A-list celebrities together for a week of celebration, creative expression and appreciation of Parisian style.
by Cinthya Karen, Mar 16, 2012 2:16 AM
 
Hip-hop artist Jay-Z has been on fire lately. As he released his very highly anticipated (and high-profile) joint album with Kanye West, Watch the Throne, just Monday, the rapper has been setting the music world ablaze. With all this success, it is unsurprising that he has topped the Forbes 2011 lis...
by Pauline Sung, Aug 10, 2011 5:25 PM
 
 
 
 
TOP 5
 
Los Angeles March/April 2012
 
HAUTE 100
Will Smith is back on the Silver Screen today as the iconic Agent J in ‘Men in Black 3.’
 
HAUTE SECRETS
Mary Fanaro of OmniPeace shares her Los Angeles secrets with Haute Living. Find out where Mary shops...
 
 
© HAUTE MEDIA GROUP 2011