With the launch of his new beauty line exclusively at Bergdorf Goodman on Wednesday November 2nd, Tom Ford sold $52,000 worth of goods in one night alone. He made a personal appearance at Bergdorf’s in New York for the opening of his in-store Tom Ford Beauty Boutique. Items were flying off the shelves, as the New York fashionista crowd got their hands on the TOM FORD creator’s first full make-up collection.
Women’s Wear Daily reported that one of the first products to sell out was the chocolate-brown nail polish called “Bitter Bitch.”
Fashion Etc.’s Lindsey Schickner spoke to Bergdorf’s Senior Vice President, Fashion Office and Store Presentation, Linda Fargo about Ford’s line.
“It’s off the charts. I mean, the industry has not seen anything like this. It’s elegant, it’s chic, it’s sexy. I’m ready to throw out everything I have. I have a little of this and a little of that, and I’m almost going to throw everything out and stock my cabinets with Tom Ford’s chic packaging and gorgeous colors,” Fargo said.
“It is so chic. That black and gold packaging-it’s amazing and it’s just the beginning,” she continued. “They have done everything right so far. Tom is such an elegant guy in every sense of the word, so we are over the moon to be partners.”
The collection includes everything from eyeshadow, mascara, and highlighters to lipstick, nail polish, and brushes.
The rich palette is a rainbow of smooth and classic hues like cherry, mocha, and nude.
There are also some wonderfully campy names associated with the products.
“Bitter Bitch” is just one of many, including “Love Bruise,” “Naked,” “Savage,” and “Bordeaux Lust”
Ford’s first foray into beauty began with a line of fragrances.