The Macallan to Celebrate X-ray Art Collaboration

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Haute Living Los Angeles March/April 2012

The Macallan to Celebrate X-ray Art Collaboration

by Haley Friedlich

Scotch brand The Macallan is showing bare bones.

Perhaps the scotchmaker has caught Art Basel fever, or maybe it is capitalizing on the fact that X-ray images are inherently cool. Either way The Macallan has teamed up with world-renowned X-ray photographer Nick Veasey to collaborate on an intriguing and artistic campaign for their Single Malt Scotch. To celebrate this marriage between scotch and all things artistically see-thru, The Macallan will be hosting a private party during Art Basel Miami Beach.

The soiree of interest will be held at The Raleigh Hotel on Dec. 2 from 9 P.M. to midnight. DJ Mike Nouveau will be responsible for pumping up the Scotch infused crowd. The event is VIP all the way; strictly invitation-only

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Nov 21, 2011 3:03 PM

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