Sunset Drive in South Miami has some of the best kept secret shopping spots in town (i.e. Capretto Shoes, Jenna White, Studio LX and At Ease.) The Showroom joins these stores as the new kid on the Sunset strip. Somewhat hidden from the rest of the retail stores on Sunset Drive, The Showroom is located on the second level of the shopping plaza and has a private entrance in the back (ideal for quick in-and-out visits.)
Although owners Sylvie Kruger and Lidia Pefaur sell directly to vendors, they hold trunk shows nearly every day for customers. The pair rely heavily upon the loyal support of their lengthy list of clients. The Showroom attracts business through word of mouth, and the girls of The Showroom pride their business on the fact that they provide the kind of relaxed atmosphere that keeps customers coming back. Hanic Arias, a local celebrity in Miami for all things make-up and eyelash related, has also set up shop at The Showroom. Hanic has made-up stars such as Nelly Furtado and Leona Lewis, and has consequently built a loyal following that spans from Miami to Los Angeles.
The Showroom focuses on providing the things that ladies love most: jewels, handbags, and long lashes. The Showroom exclusively carries Hunting Season handbags, as well as Thousand Jewels jewelry. Thousand Jewels is a collection of rare pieces collected by Sylvie and Lidia while traveling through cities such as Jaipur, Paris, and Florence. Their business is based on providing exclusivity to their customer, while simultaneously making their shopping experience thoroughly enjoyable.