Rules and Regulations: Versace for H&M

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Haute Living Los Angeles March/April 2012

Rules and Regulations: Versace for H&M

by Haley Friedlich

The trials and triumphs of the recent Missoni for Target venture have, if nothing else, served to inform H&M and help the global retail giant prepare for its upcoming release of the Versace for H&M collection.

The highly anticipated designer-designed duds will hit H&M stores on Nov. 17, but don’t expect the same mayhem as when Missoni arrived on the Target shelves. H&M is attempting to organize the chaos that is about to ensue and has listed strict shopping guidelines to prepare the masses for protocol. Rules in place cover when to line up, how the bracelet system will work (280 delegated per store, different colors connote shopping time slots), shopping time limits (10 minutes), and item limits (two pieces per product per customer). H&M is trying to avoid a situation like the one Target experienced in which bulk buyers turned a quick and falsely high profit on eBay.

Source: Elite Choice

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Nov 16, 2011 4:29 PM

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