Two luxury icons have joined forces, as Hublot becomes the official timing partner for Ferrari.

A press release announced that luxury watchmaker Hublot is partnering up with Ferrari and will become the official timing partner of the exclusive carmaker.

Announced at Mugello outside Florence, Italy, the press release states that this is not a time tie-in for the creation of a product, for licensing or sponsorship. Rather, this is a comprehensive agreement that will cover all activities of both Ferrari and Hublot moving forward.

With this new collaboration, Hublot officially becomes the “Official Watch of Ferrari,” “Official Timekeeper of Ferrari,” “Official Timekeeper of Scuderia Ferrari,” “Official watch of Scuderia Ferrari” and “Official Timekeeper of the Ferrari Challenge.”

Source: Hondinkee