To celebrate their new “Irish True” campaign, popular whiskey brand Tullamore Dew hosted a huge party at Chelsea’s Center 548 on Monday November 15th.

Guests toasted “Glasses Up!” as they were treated to tastings of Tullamore Dew triple-distilled Irish Whiskey and enjoyed spirited performances and live Irish music. Sticking with the rebellious theme, a live boxing ring was set up where boxers sparred with each other to the entertainment of the party goers.

Missed out? The party, open to the public, will be held  again tonight November 14th and Wednesday November 15th at 7pm.

RSVP on thrillist.com

In a radical departure for Irish whiskey, a new global TV and print ‘Irish True’ campaign features striking images and charismatic characters, evoking the true spirit of the Irish: intriguing yet approachable, sociable but serious, humorous and poignant; in a tone of voice that is both poetic and rebellious. The campaign debuted in the U.S in October, with a poster campaign, wall art and digital roll-out in New York, Chicago, San Francisco and Philadelphia.

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