You may have wondered what real estate mogul and reality-TV star Donald Trump is worth and with the release of his new book “Time To Get Tough,” Trump discloses what the magic number is – and surprisingly to some, the figure is much higher than what Forbes estimated back in September.

Donald Trump demands attention no matter where he goes or what he’s working on. Now the billionaire is making headlines after releasing what he says is his net worth: $7,004,900,000. What is causing some head scratching is the fact that back in September, Forbes estimated his worth at $2.9 billion.

According to new details released in his book “Time to Get Tough,” Trump has more than $2.9 billion in “brand value” alone. In his book he reveals that during the run-up to his presidential non-campaign, he hired a firm called Predictive to estimate the value of the Trump brand, which he then considered when calculating his full net worth.

Fox News recently went ahead and broke down Trump’s worth even further. According to the network, $3 billion of Trump’s total net worth is from what is referred to as “brand value.” Fox News says, “The Trump Brand Value has been established by Predictive, the highly respected brand valuation company, measuring the financial impact of intangibles such as brand, strategy execution, innovation and post-merger integration.”

According to a disclosure statement, Trump has $270,300,000 in cash and marketable securities on hand. Real estate owned 100% by Trump is valued at $3.2 billion dollars and real estate owned partially by Trump is valued at more than $900,000,000.

Though the exact numbers may never be known, the latest disclosure from Trump in his book is certainly head turning. But even as Trump says himself, “My net worth fluctuates, and it goes up and down with the markets and with attitudes and with feelings, even my own feeling.”

Source: Wall Street Journal

Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your in box once a week? Sign up for our newsletter.