Blancpain Unveils the X Fathoms Underwater

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Haute Living Los Angeles March/April 2012

Blancpain Unveils the X Fathoms Underwater

by Ashley Joy Parker

Blancpain has unveiled its latest extension of the Fifty Fathoms watch line, the X FATHOMS watch in a very unqiue way on October 26th! The ceremony took place in Dubai with CEO Marc A. Hayek along with champion underwater freediver, Gianluca Genoni, holder of more than 15 free-diving records.

The X Fathoms is a world premiere concept watch, the “most extreme” watch Blancpain has ever produced. The timepiece revisits the characteristics of its iconic 1953 ancestor, and combines them with a mechanical depth gauge to create the most high-performance mechanical diving watch ever produced.

This brand new and unique mechanical system was immersed in the biggest aquarium of the world at the biggest mall in the world, the Dubai Aquarium & Underwater Mall at the Dubai Zoo. Mr. Hayek and Mr. Genoni were also submerged underwater in a spectacular display of engineering and human resistance. The astonishing dive was followed by a press conference and a dinner in front of the biggest and most incredible fountain show at the feet of the tallest tower of the world, the Burj Khalifa.

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Nov 3, 2011 10:36 AM

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