Beverly Hills Conference & Visitors Bureau will present Sparkle 90210, a holday event series featuring dazzling décor, glowing entertainment and horse-drawn carriage rides on select Thursdays and Fridays in December from 5-8pm.  Sparkle 90210, which takes its cue from “Let it Sparkle,” the holiday partnership which includes a SWAROVSKI ELEMENTS crystallized installation on Rodeo Drive to display a Twitter-feed of holiday greetings, will dazzle with a line-up of whimsy and merriment.

Sparkle 90210 kicks off Thursday, December 1 at 5pm with snow and lighting effects featured at Beverly Cañon Gardens and Two Rodeo Drive.  As cascading snow falls throughout the evening, shoppers will be greeted by the celestial sounds of the Beverly Hills Madrigals, the award-winning Beverly Hills High School choir, caroling holiday classics.

To heighten excitement, street performers from the “Sparkle Street Theatre” will float around town spreading holiday cheer.  Wearing glowing costumes designed by Janet Hansen of Enlighted Designs, whose recent clients have included Katy Perry, Daft Punk and Britney Spears, these animated characters will engage the crowds and pass out sparkling adornments for all to wear.

Dates: Thursdays & Fridays, December 1, 2, 8, 9, 15 & 16

Time: 5-8pm

Where: Throughout the Golden Triangle (anchored by Wilshire Blvd., Crescent Drive, Little Santa Monica Blvd. and Bedford Drive) and along South Beverly Drive

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