With creative director Marc Jacobs at the helm, luxury brand Louis Vuitton is venturing into the fragrance arena by releasing its first perfume. Jacobs has long expressed an interest for the fashion house to release its own line of scents and if his own personal success in the fragrance market is any indication, Louis Vuitton should see likewise achievement.
In June 2011, Jacobs had hinted that the revered fashion house was already “working on” a perfume, stating that while there was currently no beauty division, there soon would be.
Additionally, it is rumored that the debut perfume, which will begin its creation as early as January 2012, will employ the skills of Jacques Cavallier-Belletrud. The scent master is also rumored to be using “almost extinct”, ultra-exclusive flowers from France in its development.
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