Loren Ridinger’s Market America and Shop.com have joined Earlier.org in the fight against breast cancer. For National Breast Cancer Awareness Month, a portion of sales of selected items from Ridinger’s cosmetics line, Motives, will be donated to assist in funding critical breast cancer research.

Each sale of Motives Collagen Core Lipstick in Inspired, Motives Mineral Lipstick in Brilliant, and Isotonix OPC-3 Beauty Blend will contribute to the efforts of Earlier.org. The foundation is responsible for creating an innovative biological test to detect breast cancer earlier, and thus drastically increasing the odds of patient survival, prevent invasive surgery, and minimize necessary treatment.

“Not only will this be a generous financial contribution, but also this opportunity provides a venue to share the need for creating a biological test to detect breast cancer earlier”, says Martha Kaley, Founder of Earlier.org “Realizing that most breast cancer is in the body 5 to 8 years before it can be detected with current methods helps us understand the imperativeness of the research that is supported by Earlier.org. We are very appreciative of these gifts.”

For more information and to support the cause, click here.

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