This summer, Swiss watch manufacturer Zenith opened its first boutique on one of Hong Kong’s busiest shopping miles, at no. 58 Russell Street, Causeway Bay.
The new concept store is far more than just a boutique; it’s a whole experience featuring an interior design that draws visitors into a temple of Swiss watchmaking tradition, the Manufacture Zenith. This legendary firm is still located in the exact spot where its founder Georges Favre-Jacot first established it in 1865. To this very day, it is there that each Zenith timepiece is developed, produced and assembled, benefiting from expertise handed down and enriched for almost one hundred and fifty years.
The Zenith brand has been present in Hong Kong since the start of the 20th century but no. 58, Russell Street, a few steps from Times Square, the store will be the first in the world to feature the new design zenith has developed for its boutiques. From the outside, it stands out thanks to its geometrical storefront studded with glass panes and framed by two large stone columns – both characteristics directly inspired by the architecture of the historical Zenith headquarters.