With their fantastic retro-glamour styles and super saturated colours, MOTHER is the new name for denim and a fall must have.   The brainchild of former creative director of 7 for all Mankind, Tim Kaeding and Citizens of Humanity President of Sales, Lela Tillman, MOTHER  focuses on creating the perfect line for each person with a texture that could rival cashmere.

Denim has evolved from a rugged past and into the current oxymoronic state of luxe denim, where jeans are all about fit, feel and fashion.  Since San Francisco was the birthplace of Levi’s jeans and the iconic 501, jeans are very much a staple in everyone’s California casual wardrobe.  MOTHER is effortlessly chic enough to be seen at the ballet but comfortable enough to wear to the farmer’s market.   Most importantly, each cut is incredibly flattering because it lengthens the leg.  This fall MOTHER launches a soft micro corduroy and velvet pant in several styles ranging from their skinny “looker” to a 70’s vibe “curfew”.  Each are available in vivid colours like plum, mustard and cognac or classic neutrals like light grey and soft brown.

As the new brand that’s on everyone’s hips, find these at:

Dish, 541 Hayes St

Heidi Says, 2416 Fillmore St

Dress, 2271 Chestnut St

Two Birds, 1309 Castro St

Luna, 3615 Sacramento St

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