Louis Vuitton has made a spectacular airport debut in association with The Shilla Duty Free at South Korea’s Incheon International Airport.

Deemed one of the biggest days in South Korea’s travel retail history, Louis Vuitton opened its first-ever airport store at the Incheon International Airport in South Korea on September 10.

As the world’s leading luxury brand, Louis Vuitton said the opening was “the recognition of the outstanding quality that Incheon Airport has shown throughout the years.”

Travel retail media joined with journalists from Korea, China and Japan were in attendance for the opening ceremony which included a ribbon-cutting conducted by Ms Lee Boo-Jin, CEO and President, Hotel Shilla; Yves Carcelle, Chairman and CEO, Louis Vuitton; Lee Chae-Wook, CEO, Incheon International Airport; and Jean-Baptiste Debains, President, Louis Vuitton Asia Pacific.

The new store in Incheon is 550 square meters and is dedicated to Louis Vuitton’s passion for travel. The store features leather goods, women’s and men’s shoes, watches, belts, ties, textiles, fashion jewelry, sunglasses, watches and other luxurious accessories. An exquisite entrance area is deliberately free of products but replete with spectacular imagery intended to alleviate travelers’ stress.

Shilla Duty Free Executive Vice President and Head of Duty Free Division, Jason Cha said, “I am very proud today but this is all about Louis Vuitton and Incheon International Airport – we are just the facilitator of this collaboration and I’ve very happy to that.”

Incheon Airport has approximately 45 direct flights to Chines cities so Louis Vuitton is now in business within a great window for Mainland China.

Lee Chae-Wook said, “We are celebrating the first Louis Vuitton airport store in the world. I’m sure this shop will be very successful…and a lot of Chinese, Japanese and worldwide passengers will come because of this shop.”

Source and Photos: The Moodie