Celeb famed denim officienado J Brand hopes to one-up its Hollywood influence with its new sportswear collection. Next year, J Brand will debut a 140-piece collection including tees, knits, blazers, leather jackets, fur accessories and all new denim. Starting at $200 and zeroing in at $1500 dollars, the new line will compete with labels like Helmut Lang and Isabel Marant and will be available in limited quantities at select retailers.
J Brand looks to add shoes and handbags in 2013, and a flagship store in NYC in 2015.
J Brand has tapped supermodel Lily Aldridge as their first spokeswoman.
Source: Elle Fashion
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