Haute Event: Mercedes-Benz and Derek Lam Team Up For Fashion’s Night Out

Photo: Laura Taylor
Mercedes-Benz and designer Derek Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe.
This Fashion’s Night Out, they will be hosting an open casting call for an awe-inspiring, effortlessly chic, confident, contemporary, style setter at the most stylish address in the world – 10 Crosby Street.
Stop by Derek Lam’s Soho store and see if you have what it takes to be the next “Crosby Girl”. The “Style Panel” will be comprised of judges Derek Lam, Model Hanne Gaby Odiele and Casting Director James Scully.
A DJ will be spinning beats inside and never-ending champagne/drinks will be flowing.
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Mercedes-Benz will kick-off Mercedes-Benz Fashion Week with their first-ever "Fashion’s Night In" event tomorrow evening in the main lobby of MBFW at the Lincoln Center. Guests will get creative at the Mercedes-Benz DIY Style Studio--where they can make their own bespoke fashion accessories. They ...
As the title sponsor of New York fashion week, Mercedes-Benz always has the pleasure, and major responsibility, of selecting one designer on whom to bestow the honor of being that season’s Mercedes-Benz presents designer. For Spring/Summer 2012, it was Derek Lam who was chosen to get behind the wh...
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