Haute 100 Update: Jennifer Lopez is the Stylish New Face of the Fiat 500
Jennifer Lopez – fresh off the release of her fashion collection – is now the new face of the stylish Fiat 500, which recently made its debut in the U.S. The premier TV commercial for the slick new auto is a music video-like ad featuring none other than the equally stylish Lopez.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest,” said Olivier Francois, chief marketing officer of the Chrysler Group.
The ad made its first appearance to coincide with the return of Monday Night Football and has been penetrating prime-time TV ever since. The deal with Lopez also includes placement for the sleek city car in the music video for her new single, Papi, with a 30-second version for the TV spot and future Fiat 500 ads.
To see J. Lo’s Fiat 500 ad, click here.
To see the full movie-like music video for Papi, click here.
Our Haute 100 list details the accomplishments of the most influential people in each of our markets. To see the entire Haute 100 New York list, click here.
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