The impeccably dressed Wilkes Bashford, the tastemaker behind San Francisco fine fashion, gives Haute Living a peek into a normal day. Bashford’s eponymous boutiques have grown from a single flagship store stocked with the finest European menswear to several other locations, and the inclusion of women’s wear and accessories and later, home furnishings by Pratesi. A collaboration with high end, family-owned clothier Mitchells followed. From visiting stores to attending fashion shows to dressing notable clients, Bashford seems to do it all – and in perfect style, no less.
Duchie (my dachshund) and I get up and go for a walk in our neighborhood of Noe Valley.
Fruit and cereal while devouring the The San Francisco Chronicle and The New York Times, which I read religiously every morning. Breakfast is the only meal I eat at home. I’ve been living in the same house for 22 years and I still don’t know how to turn on the stove.
Arrive downtown. First order of business – go to the Starbucks near the store, where I order a double tall latte with one Splenda – there it’s known as the “Ford Special.”
I usually meet with my personal clients in the morning. Today, it was working with Brent Johnson to select a made-to-measure suit for his 6’4” frame. We end up selecting a beautiful fabric for an ErmenegildoZegna suit.
Conference call with the East Coast to discuss the “re-fit” of the San Francisco store. On the line: the Mitchell family, who bought the store back in 2009, Christine Robbins, our Women’s Director at Wilkes, Jeff Garelick, Director of Sales, and I.
Lunch at Le Central with former Mayor Willie Brown and Harry de Wildt. We play “Boss Dice” to determine who pays for the check. Unfortunately, I tend to lose most of the time.
Meet with Tyler Mitchell to discuss upcoming trunk shows. On the agenda is Temple St. Claire’s upcoming personal appearance at the store for her 25th anniversary on Oct. 21 and a fabulous BrunelloCucinelli event at Ma(i)sonry in Yountville on Nov. 6. We love events!
Meeting at the Opera House for the San Francisco Veterans Memorial Project. As a member of the War Memorial Board of Trustees, I’ve been working on this project for the last 18 months. We’ve raised 80 percent of the $2.5 million needed to build this important new site, which will honor all of our nation’s vets.
Four to five nights a week, I’m out at charitable or civic events. Tonight, it’s attending a ground breaking event for a new College Track center that’s being built in the Bayview- Hunters Point neighborhood (www.collegetrack.org). This is an incredible program that puts underprivileged kids on a pathway to college.
Dinner at North Beach Restaurant with friends StanleeGatti, Matthew Goudeau and Jonathan Moscone. I’ve been going here for more than 20 years. I always get the Rigatoni or Veal Scallopini and some of owner Lorenzo Petroni’s wine.
Head home and hit the hay.