To mark the opening of Louis Vuitton’s Miami boutique in Aventura Mall, the French fashion house invited New York-based Brazilian artist, Vik Muniz, to re-design the iconic LV logo.
Muniz — whose work with Brazilian landfill workers was the subject of the Oscar-nominated documentary “Wasteland“ — created a three-dimensional wooden sculpture composed of 23 Louis Vuitton logos atop a single base. The artist covered the pieces with printed canvas decorated with colorful drawings that were made in collaboration with students from the Brazilian non-profit organization, Spectaculu, which educates at-risk youth in arts, design, and photography. Louis Vuitton also made a donation to Spectaculu in honor of the store’s opening.
Louis Vuitton enthusiasts will find the luxury label’s full line at the Aventura Mall, including ready-to-wear, shoes, accessories, and watches at the temporary location, which will serve as the retail outlet’s home until the permanent space opens in fall 2012.
A regular patron of the arts, Louis Vuitton also initiated the Young Arts Project — a three-year art and education program dedicated to giving young London students access to curators, artists, and collectors. The art-driven program is done in partnership with London’s Hayward Gallery, Royal Academy of Arts, South London Gallery, Tate Britain, and Whitechapel Gallery.
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