Lotus Makes Swizz Beats Vice President of Creative Design and Global Marketing

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Haute Living Miami Feb/March 2012

Swizz Beats Becomes Lotus’ Vice President of Creative Design and Global Marketing

by Alison Agudo

Rapper and producer Swizz Beats has just been appointed Vice President of Creative Design and Global Marketing for Lotus.

Swizz Beats (Kasseem Daoud Dean) is known for his worldwide music career but he has an extensive creative background with a portfolio that includes music producer, rapper, designer and painter. He also is an avid car collector who owns a Spyker C8 and a Ferrari Enzo.

There has been a recent influx of celebrities appointed to similar positions to provide their creative input to car companies. Fashion designer and former Spice Girl Victoria Beckham became the creative design executive at Range Rover, while singer/actor Justin Timberlake is currently the brand ambassador for the Audi A1.

Source and Photo: Auto Guide

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Aug 18, 2011 10:40 AM

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